Hello!

I’m James - the creative force behind Ninthshot. I create detail-driven photography with a focus on automotive, product, and commercial work, and I also provide digital consultancy that helps teams deliver modern, reliable technology. Ninthshot sits at the intersection of craft and clarity: strong visual storytelling on one side, practical digital support on the other.

Photography is about more than taking pictures. It’s about creating an experience - capturing the lines, textures, and small details that make a machine, a product, or an event feel real. Whether it’s the timeless character of a classic car, the precision of a product shoot, or the atmosphere of a live event, I aim to produce images that feel intentional and immersive.

Alongside that creative work, I support clients with digital consultancy across programme management, cloud adoption strategy, and infrastructure implementation. I work with teams and senior stakeholders to bring structure to complex initiatives - translating goals into executable plans, reducing risk, and helping projects land well in the real world. It’s a practical, outcome-focused approach grounded in years of leading technology initiatives.

Over the years, I’ve had the privilege of working with brands like Goodyear and covering major automotive events, including the Goodwood Festival of Speed and Goodwood Revival. That same attention to detail runs through everything I do - whether I’m building a story through imagery or bringing clarity to a digital programme.

If you’re looking for a photographer who understands the technical context behind what you’re building - or a consultant who communicates with the precision of a creative - I’d love to connect.